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- WHO DECIDES THE PRICE OF GOLD?
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- Gold is traded around the world and around the clock
- with the price always changing back and forth between
- London, Zurich, Hong Kong, Winnipeg, New York and other
- major gold trading centers.
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- However, prices published in your local newspapers
- are usually based on either prices issued at noon and at
- the close of trading by New York's Commodity Exchange
- Inc. (COMEX) or on the famous twice daily London "fixing"
- by major bullion dealers there.
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- In a ritual carried out since 1919, each member of
- the London Gold Market is represented at the fixing and
- its representative is in direct communication with his
- own trading room, while a representative of one of the
- major bullion houses acts as chairman.
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- After considering the price at which gold has been
- trading so far that day, the chairman suggests a price
- which the gold market members communicate to their own
- traders. The traders respond by telling the chairman
- whether they wish to buy, sell or have no interest. The
- chairman then suggests other prices until all buyers and
- sellers agree on both price and quantity. At that point,
- worldwide supply and demand comes into balance and the
- chairman declares the price "fixed."
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- But immediately thereafter, traders begin to change
- the price in accordance with the realities of supply and
- demand in their own trading area.
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